When Adobe wanted to collaborate with Tierra Whack, I immediately thought, “Let’s get weird!” The task was to combine live action footage of Tierra with an animated world representing her unique visual aesthetic - and that got me buzzing with excitement. I brainstormed lists, made sketches, made bigger lists, made more sketches, and then began to sculpt what her world would look like inside of Adobe Creative Cloud.
Using a blank Adobe canvas as our starting point, we crafted a story that bursts to life as Tierra describes her creative process. In developing the world, I wanted everything from the characters to the objects to be “W” themed, on-brand for Tierra Whack. In the end, the entire process from start to finish was as fun and exciting as the campaign itself.
Download the coloring book from ADOBE HERE
Credits
Production Company: Scholar
Director: Chace Hartman
Managing Director: Christina Roldan
Executive Producer: Lisanne McDonald
Head of Production: Ryan McLaughlin
Line Producer: Brooke Loonan
DP: Aaron Platt
Production Designer: Gregorio Racadio
Design & Animation: Scholar
Creative Director: Chace Hartman
Managing Director / EP: Christina Roldan
Head of Production: Ryan McLaughlin
Art Directors: Amy Wallace, Dennis Go
Sr Producer: Gregory Behrens
Designers: Ana Chang, Zach Herdman, Amy Wallace, Seth Brau
Animators: Sam Button, Sam Bachman, Seth Brau, Matt Everton, Dennis Go
Compositors: Dae Kang, Rachel Moon
Flame Artist: Dae Kang
Storyboards: Daniel Colon
Editorial: Scholar
Editor: Ben Keller
Mix & Sound Design: M Squared Productions
Music: Interscope Records
Artist & Track Name(s):
Tierra Whack - “Hungry Hippo”
Tierra Whack - “Door”
Client: Adobe
Agency: Pereira O’Dell