Creating a world for gamers that is dark and mysterious was something that opened up things creatively. Capturing the technology while making a cinematic experience that is more of a feeling and visual journey vs a product showcase made the Lenovo Legion more then could have been imagined. We crafted a cinematic experience and a message that speaks directly to gamers in a way that ensures that the brand’s identity will resonate with them and their community. Read about it here in Shots!

Gentleman Scholar Credits

Production Company: Gentleman Scholar

Creative Directors: Chace Hartman, William Campbell, Will Johnson

Executive Producer: Christina Roldan

Associate Creative Director: JP Rooney

CG Lead: Adam Burke

Senior Producer: Sue Yee Hubbard

Designers: Cristina Barna, Trish Janovic, JP Rooney

Modelers: Alek Vacura, JP Rooney

Lighters: Cody Chen, Christina Kim, Michael Papagni,

Compositors: Jeff Billion, Denis Kozyrev

 Client: Lenovo

Agency: Ogilvy

 Chief Creative Officer: Alfonso Marian

Executive Creative Director (s): Mike Hahn and Ryan Blank

Senior Art Director (s): Kevin Reily and Lauren Van Aswegen

Senior Copywriter: Ian Going

Executive Director of Content Production: Jenny Gadd

Executive Producer: Eric Soloway

Agency Producer: Oliver Horvat

Business Manager: Sean McGee

Account Director: Samantha Devine

Account Executive: Alexandra Wallace

Account Management Supervisor: Katherine Connolly

Agency Project Manager: Krystal Bullard

Agency Music Producer: Karl Westman

Sound Designer: Marshal Grupp (SoundLounge)

Music Composer: Xander Rodzinski (Freelance)