When the contest was announced, as we had hoped, it was everywhere. Everyone jumping in with crazy, wacky, off the wall ideas. All the while we sat back and watched our toolkit be put in to action. Having created sets of icons, cookies and fun-filled worlds, we used these sets to modularly return serve to the bright and thoughtful creators. Our team dreamt of as many combinations of flavors, locations and creative ways to represent them in the shape of the iconic cookie. What started in design and animation for the initial spots quickly transformed into over 100 icons and 30 different environments.
 
We wanted responsiveness from the world, and frankly people deserved it. There needed to be a way to give the creators something back. A reward for the effort they put into the contest beyond the potential of winning. Which is exactly what we did. Go create something for yourself, you never know it might just be the winner.

#myoreocreation

Design & Animation: Gentleman Scholar
Production Company: Gentleman Scholar
Creative Director: Chace Hartman
Associate Creative Director: JP Rooney 
Executive Producer: Jo Arghiris & Christina Roldan
Head of Production: Rachel Kaminek
Senior Producer: Kirsten Noll
Designers: Cristina Barna, Trish Janovic, Abi Go, Dennis Go, Mateusz Napieralski
2D Animators: Cristina Barna, David Lee, Jaewoo Park
Lighters: Joseph Ibrahim, Eric Xu

Music, Sound Design and Mix: In House Music and Sound 

Agency: 360i
Group Creative Director: Jeff Anderson
Associate Creative Director: Declan Byrnes-Enoch
Associate Creative Director: Alex Augustinos
Executive Producer: Carly Salaman
Associate Account Director: Lauren Fuller
Senior Account Manager: Kaine Cahill