We were asked to introduce the newest mouthwash product in over the past decade and we did it with a splash! By creating an animated “zone” around our talent, we gave life to the visual manifestation of confidence created by having fresh breath while on the go. We choreographed our live action moments to connect with our animation so no matter what the environment, each character’s zone travels with them. This playful interaction throughout the spot goes from talent, to product, to talent, both inside and outside. We had great fun bringing this world to life - come into our zone!

CREDITS:

Production Company: Scholar 

Director: Chace Hartman 

Managing Director / E.P.: Anne Skopas

Executive Producer: Kate Aspell

Director of Production: Tyler Locke

Deputy Head of Production: Nakia Cooper

Line Producer: Rich Kaylor

DP: Cristhian Mendoza

Design & Animation: Scholar

Creative Director: Chace Hartman

Art Director: Danni Fisher-Shin

Cel Animation Director: Alex Bernas

Managing Director / E.P.: Anne Skopas

Executive Producer: Kate Aspell

Deputy Head of Production: Nakia Cooper

CG Supervisor: Brice Linane

Sr Producers: Andrew Rindlaub, Lindsay McQueen

Designers: Liam Elias, Aivy Vii Nguyen, Cristina Barna, Garret Walter, Hana Yean

2D Animator: Sam Bachman

Cel Animators: Alex Bernas, Kiron Robinson, Barbara Benas, Olivia Blanc, Olly Montagu, Julia Simas

Model/Texture Artists: Kirt Critoph, Dylan Blau

3D Animators: Kirt Critoph, Vin Kim, Dylan Blau

3D Generalists: Brice Linane

Compositor: Dae Kang

Storyboards: George Zapata

Editor: Dominic Strazulo

Assistant Editor: Adrianna McKinley

Mix & Sound Design: Hobo Audio

Sr. Sound Designer: Diego Jimenez