When you close your eyes and think of the holidays, what do you see? Together with our friends at VaynerMedia, we were able to explore that question and craft a snowy world filled with mountains, ski chalets, and frosted chalices of Stella Artois!

I wanted to capture the silence you find on top of a snowy peak, and the savoring of special moments during the holidays. Using our collective brain power, we carefully considered every aspect of the production design, illustration, camera work, animation & texturing, and sound - allowing us to transition seamlessly from real world environments, into the beautiful packaging and back again.

Credits

• Production Company: Gentleman Scholar

• Director: Chace Hartman

• Managing Director / EP: Jo Arghiris

• Head of Production: Ryan McLaughlin

• Line Producer: Richard Kaylor

• DP: Stephen McGehee

• Production Designer: Sara Kugelmass

• Design & Animation: Gentleman Scholar

• Creative Director: Chace Hartman

• Managing Director / EP: Christina Roldan

• Head of Production: Ryan McLaughlin

• Art Director: Dennis Go

• CG Supervisor: Brice Linane

• Sr Producer: Gregory Behrens

• Designers: Ana Chang, Macauley Johnson, Jina Kwon, Amy Wallace, Lauren Cash, Zach Herdman

• Cel Animators: Ana Chang, Tim Beckhart, Olivia Blanc, Mark Phillips

• 3D Generalists: Jeremy Ramirez, Cameron Scott Compositors: Dae Kang, Jeff Dragon, Rachel Moon

• Flame Artist: Ben Vaccaro

• Storyboards: Brian Wilcox

• Editorial: Gentleman Scholar

• Editor: Adam Weiss

• Telecine: Company 3

• Colorist: Jaime O'Bradovich

• Mix & Sound Design: In House Music & Sound

• Mix & Sound Designer: Christopher Wray

• Music: Epidemic Sound

• Artist & Track Name: Mike Franklyn “Christmas Bells”

• Client: Stella Artois

• Agency: VaynerMedia