This campaign was created to direct people with sleeping disorders to the Lunesta site to make Lunesta the "Sleep Center" for solving sleeping disorders. This campaign had multiple needs and deliverables including, complete web platform, digital ads, TV spots, and outdoor projections. Creating a world that had a feeling of reality with a dream like component was key. Using scale, macro shots, and seemless storytelling we created and entire campaign to make Lunesta the goto place for sleep disorders. Client: Lunesta Agency: Deutsch Creative Director: Chace Hartman Art Directors: Pierce Gibson, Andres Rivera Designers: Chris Murray, Gautum Duta 3D Animation: Mike Wharton, Xiu Liang Compositor: Adrian Winter, Jae Woo Park Producer: Whitney Greene, Mike Tockman Executive Producer: Geraint Owen Created at Superfad