Wawa 'Summer of Hoagielove'

Nothing says summertime quite like biting into a delicious hoagie on the beach, and nothing kicks it off better than Wawa’s Hoagiefest! Together with our friends at Forsman & Bodenfors, we crafted a campaign of summer stories starring a fantastic family of hoagie lovers that was as fun to create as it is to look at. Using the beloved hoagies and Wawa branding as our jumping-off point, we designed every character, environment moment, and transition to keep the hoagie as our hero across all deliverables - TV, In-Store, OOH, Merch, and Social!

In the end, flowing cel animation, beautiful food photography, and an originally scored pop track seamlessly mix together to create a delicious and inviting world to explore. You will want to watch again and again as you sing the song back to yourself, Hoagiefest is here!

CREDITS:

Design & Animation: Scholar

• Creative Director: Chace Hartman

• Managing Director / E.P.: Christina Roldan

• Executive Producer: Nic Barnes

• Head of Production: Ryan McLaughlin

• Art Director: Ana Chang

• Sr Producer: Gregory Behrens

• Designers: Ana Chang, Zach Herdman, Macauley Johnson, Madison Kelly, Amy Wallace, Hana Eunjin Yean

• 2D & Cel Animators: Matt Everton, Harry Teitelman, Tim Beckhardt, Will Pittas, Talk Lee, Aly Tain

• Compositors: Jaewoo Park, Carl Burton

• Storyboards: Fred Fassberger

• Mix & Sound Design: Duotone

• Mix & Sound Designer: Andrew Green

• Music: Duotone

• Artist & Track Name: “The Wawa Way” written by James H. Beer

• Performed by James H. Beer, Ross Hopman, and Peter Nashel

• Agency: Forsman & Bodenfors